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Episode #17 – Websites, Social Media, and Marketing in a Replant with Wesley Lewis from OneEighty Digital

Replant Bootcamp
Replant Bootcamp
Episode #17 - Websites, Social Media, and Marketing in a Replant with Wesley Lewis from OneEighty Digital
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It was great to have Wesley Lewis from our podcast sponsor Oneeightydigital.com talk all things Website, social media and all relevant topics.

It’s a good probability that one of the first things needing to be changed is the website of a Church needing Replanting.

The Website is the “front door” of your church.

 

Things to avoid your church website:

-Using stock photos

-Representing something that you are not

-Not including contact information, address, email and a map

 

The web is the “yellow” pages of today-you want to be found, you want to provide good information that helps people know who you are.

 

Things to make sure your website has:

-A good header image (you have 5 seconds to make a good impression)

-Where you are, your service schedule, how to contact your church

-A brief description about what your church is like (using language that any outsider who si not part of your church could understand) 

-All this needs to be available within one scroll

 

Is it important to have sermon archives/sermon podcast on your website?

-Definitely, your members are most likely to listen to the entire message, guests will listen to clips.

-Consider transcribing your sermons this creates more hits on search engines.

-Use key words to give an SEO boost.

 

Should a Replant or Normative Size Church “live stream” their services?

-Livestream is mostly likely for your members or attenders who cannot be there

-Guests will most likely watch clips

-One positive is that live streaming extends your ministry a bit beyond your local area. 

-In some cases this allows for you to reach out to those who might want to partner with your church financially.

-Mark Zuckerberg has said that the future of Facebook is video.

 

Is there a way to get the passwords from someone who may be disgruntled and won’t give them? 

-Yes, you’ll need to contact Wesley to find out how.

 

What kind of person should run your website?

-Someone who knows how to connect with your community.

-Someone who possesses a missions mindset that desires to reach people with the gospel.

-They don’t have to be the most tech-savvy or the most social media savvy, but someone who knows how to tell stories well-people really respond to stories.

 

What can you do if you struggle to think about what to put on the website?

-Tell good stories

-Celebrate your strengths

 

Should you work with a company or just use a site builder?

-You always get a better product when you work with a team to develop your sites through a creative collaborative process.

-Predefined sites which you can customize are good but may limit what you can do in terms of telling your stories.

 

Wesley’s toolbox recommendations for your website

-Develop a good content team: to capture and write up stories for your site.

-Use a social media scheduler

-Invest in marketing: understand that you are marketing even if you don’t market. Empower people to share news about your church through good content.

-Develop a google my business page: make sure it’s accurate and up to date.

-Get info from a professional: even if you just buy someone lunch-pick their brain, get their opinions about marketing, sites and how your church can connect with the community.

 

marketing, OneEighty Digital, social media, Website, Wesley Lewis


Jimbo Stewart

Replant Bootcamp Co-Host

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