Tag: demographics

EPISODE #89 – UNDERSTANDING YOUR DEMOGRAPHICS REPORT

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EPISODE #89 - UNDERSTANDING YOUR DEMOGRAPHICS REPORT
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The guys are back at it and joined by, double doctor Josh Dryer who is on hand to breakdown all the demographic info for the area around Bob’s church in STL. Listen to EP 86 Understanding and Utilizing Demographics to get the backstory.

Follow the demographic report as Josh walks Bob through it and shares his insights.

Here are some things to note

  • Look for natural barriers (highways, interstates etc)
  • Education level – this impacts how you go about connecting and reaching the people in your area.
  • Commute time – you can produce podcasts, audio training and devotionals etc. for use while people are traveling to and from work. Your people also have some time for weekday night activities.
  • Languages Spoken – consider offering learning a second language.
  • Racial Diversity – does your congregation match the racial diversity in your area?
  • Age/Stage – is your congregation reflective of the average or median age group? How can you reach them?
  • Affluence – determining how to connect with affluent people can be challenging, consider exploring how to provide opportunities to re-evalute wealth and charity.
  • Dependant people – kids and seniors (look for areas where there are 65+ as Seniors are often an unaddressed population group)

The Tapestry Section

This section describes the majority of people in your area, it doesn’t mean that everyone one fits this description only that the predominate population fits this description.  Those right around Bob’s church are in the top 15% of the wealthiest folks in the US. Josh noted the following:

  • The resources you need for ministry are in the mission field!
  • Individuals in this group have a close knit friend group – you’ll need to discover a person of peace to introduce you to the population.
  • Food and diet classes, Farmer’s market etc. might be ways to reach them.
  • They go to nice places – so your church facilities need to look nice as well.
  • They are often out of town – on vacations, weekend trips etc.

Some Suggestions from Josh

  • Go where they are – I noticed there are some golf courses and country clubs
  • Consider a Business Men’s bible study where a known personality shares his story/testimony.
  • Explore what people in your population are into and then consider ways to connect there interest with your ministry and the gospel.

The Free Demographics Report is paused now but check back and see when you can get one for your church

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In today’s connected culture your church needs a functional and strategic web presence.  Our great sponsor One Eighty Digital can get your Church a website up and running in the right direction.

Show notes powered by Descript are an approximation of the verbal content, consult podcast audio for accuracy

 

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EPISODE #86 – UNDERSTANDING AND UTILIZING DEMOGRAPHICS

Replant Bootcamp
Replant Bootcamp
EPISODE #86 - UNDERSTANDING AND UTILIZING DEMOGRAPHICS
/

What a great episode we have in store for you today; Double Doctor and Pastor of Fifth Street Baptist Church in Key West, Josh Dryer, stopped by the bootcamp to talk about the value of demographic reports for your replant. Listen all the way through and then sign up for your FREE, yes FREE customized demographics report. (In an upcoming episode Josh will walk Bob through the demographics report for his church in STL)

  • A demographics report helps you understand who lives around you: what they enjoy, how the spend their money, what is important to them, what languages they speak.
  • A good demographics study will help you understand the personal motivations to the people in your church’s context-from that you can develop strategy.
  • A good demographics report will also help you determine what not to do in terms of strategy.

How do you start putting the info together for a demographics report?

  • Decide a range to survey: zip code, miles around the church, specific city
  • Determine what you want to know about the people around you: what are their concerns, how they spend money, what causes they are motivated to give time and resources toward.

How can a demographics study help you understand your church context?

  • It helps you discern motivations of the people around you
  • It helps you discover the causes that those in your community care about
  • It can help you decide what not to do
  • It can provide several options for you to consider as strategic approaches to engage your community.

Thanks Josh!

Want a free demographics report?  Click here: Free Demographics Report

Josh’s Daughter’s Etsy store

Adventure Landing Jacksonville Westside

 

Miss one of the previous episodes? No worries you can pick them up here.

In today’s connected culture your church needs a functional and strategic web presence.  Our great sponsor One Eighty Digital can get your Church a website up and running in the right direction.

Show notes powered by Descript are an approximation of the verbal content, consult podcast audio for accuracy

Continue reading

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